Graphic design is essential for any business's branding and marketing because it allows firms to capture the attention of their audience with attractive visuals and deliver a message to them without saying a single word. When it comes to marketing, graphic design is used to create the logo for the business, where the designer selects the best colors and features and combines them to deliver the logo design that best resonates with the business it represents. However, graphic design is not limited to the logo; banners, business cards, creating visually appealing ads that attract the audience a particular business is aiming for, and infographic design services are all part of marketing.